Success Stories
Thirty-Five to Life
How Better Apparel Boosted Business by 21%

LSH Masonry isn’t just another client - it’s my father’s company and the first real job that launched Thirty-Five to Life. They do beautiful work with stone - mailboxes, entryways, and more - but when they came to me, their apparel didn’t reflect that craftsmanship. The designs were generic, the materials were uncomfortable, and the branding was inconsistent. So, we started from scratch.
I designed a custom logo that captured their style and values. I chose a natural color palette and sourced garments built for outdoor labor, including moisture-wicking shirts, warm hoodies, and breathable long sleeves. For colder Kansas City months, we added jackets and beanies. The result? A crew that looked the part and felt confident doing the work they love.
Since then, LSH Masonry has seen a 21% boost in business and continues to come back for new gear and new ideas. This story means a lot to me - and not just because it’s family. It’s proof of what happens when pride meets presentation.
- 21% increase in business
- Team morale up +30%
- Client recall improved by 25%